Hey! I’m Yeti, founder of The Himalayan Yeti.
You may have heard of my kind from mountaineers, conspiracy theorists, comics, and even cartoons. They’ve given us many names- Bigfoot, Sasquatch, The Abominable Snowman, among several others.
Almost all of them paint Yetis to be dangerous, murderous, bloodthirsty beasts.
That couldn’t be further from the truth. We are in fact a shy, introverted tribe who protect the mountains, rivers, forests, and the animals that live there.
Alright- now that you know what or who I am, I’m sure you're thinking...
What business does a Yeti have in the Men’s Grooming Business??
I’m a huge fan of human inventions- comics, rockets, bikes, science-fiction, Rock music, pre-rolls, bikinis... you get the drift. Guess what- it was men who introduced me to all these things.
The first human who wasn’t scared of me was a guy. All those who taught me business, science, and introduced me to real women (best time ever) were men. My friendships with my homies shaped my entire life’s journey.
Also, men are the coolest to chill with. I still can’t wrap my head around the fact that y’all accepted a f*cking Yeti as the Founder of a men’s grooming brand!
How crazy is that!!
But on a serious note, I also realized that men have a hard time finding quality products and information when it comes to grooming and self- care.
So, I figured, why not do something in return for all the love I’ve received? Why not become the world’s greatest Wingman?!
Hence, a range of products that go Way Beyond Grooming to provide you the ultimate experience in self-care.
Of course, a lot of humans are doing the same thing (at least trying to), but do they have the connection with nature that I have as a Yeti? Huh, ‘course not.
So here I am, merging ancient Yeti knowledge with cutting-edge science to create holistic, luxurious and effective products for men. They are spread out across 3 categories- The Yeti’s Lab, The Yeti’s Salon and The Yeti’s Perfumery. All of them formulated with a holistic approach, using Skin & Nature Safe ingredients.
BTW, I also devised packaging that has reduced our carbon footprint by 40% compared to other brands (Plant-based plastic FTW!!!).
Sustainability doesn’t really need compromises if you’re smart enough!
If you want to read more about my journey, here’s a phenomenal comic book with me as the star, written by a couple of bros of mine.